- Personal Information We Collect
1.1 Website Customers
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log Files: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Necessary Cookies
Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
E-commerce Transactions
When you make a purchase through our ecommerce platform, we collect certain information necessary to process your transaction. This may include, but is not limited to:
- Contact Details: Name, billing address, shipping address, email address, and phone number.
- Payment Information: Payment card details or other payment-related information.
- Order Details: Products or services purchased, transaction amounts, and order history.
How We Use E-commerce Transaction Information
The information collected during e-commerce transactions is used for the following purposes:
- Order Fulfilment: To process and fulfil your orders, including verifying payment information, arranging for shipping, and providing invoices and order confirmations.
- Communication: To communicate with you about your orders, including order status, shipping updates, and any issues related to your purchase.
- Transaction Security: To ensure the security and integrity of e-commerce transactions.
Sharing E-commerce Transaction Information
We may share e-commerce transaction information with third parties for the following purposes:
- Service Providers: Sharing information with trusted service providers who assist us in processing transactions and providing related services.
- Legal Compliance: Disclosing information to comply with applicable laws and regulations or respond to legal processes.
Payment Processing
For online purchases, we use third-party payment processors. Your payment information is securely transmitted to and processed by these processors, and we do not store your complete payment details on our servers.
Data Retention
We retain e-commerce transaction information for as long as it is necessary for the purposes outlined in this Privacy Policy or as required by law.
Security Measures
We implement industry-standard security measures to protect the confidentiality and integrity of e-commerce transaction information.
Chargebacks and Refunds
In the event of a chargeback or refund request, we may share transaction details with relevant financial institutions or payment processors to resolve disputes.
1.2. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, or to otherwise protect our rights.
1.3. Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here. You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.
1.4. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
2. Offline Account Customers Information
Information Collected
For customers who have offline accounts with us, we collect certain information to facilitate account management and provide personalised services. This may include, but is not limited to:
- Account Credentials: Any identifiers or codes associated with the offline account.
- Contact Details: Name, postal address, email address, and phone number.
- Preferences: Information about product preferences, communication preferences, and other settings related to the offline account.
How We Use Offline Account Customers Information
The information collected from offline account customers is used for the following purposes:
- Account Management: To create and manage customer accounts offline.
- Order Processing: To facilitate the processing of orders and provide related services.
- Personalisation: To tailor our communications and offerings to the preferences and interests indicated in the customer’s offline account.
- Communication: To communicate with offline account customers regarding their account, orders, and other relevant information.
3. Loyalty Card Programme Information
Our Loyalty Card Programme is offline and separate from the Site. It operates independently, collecting the following information:
Customer Name:
When you enrol in our Loyalty Card Programme, we collect your name to personalise your loyalty card and provide a more tailored experience.
Postal Address:
Your postal address is collected to send you physical communications related to the loyalty program, such as exclusive offers and promotions.
Email Address:
We collect your email address to communicate with you about your loyalty account, send you digital communications, and provide you with information about special events, offers or promotions.
Purchase History:
As part of the loyalty program, we maintain a record of your purchase history. This includes details such as the products purchased, transaction dates, and transaction amounts. This information helps us personalize your experience, understand your preferences, and offer relevant promotions.
4. Closed-Circuit Television (CCTV)
In addition to the information collected through the Site and Loyalty Card Programme, we may use closed-circuit television (CCTV) in our stores for security and operational purposes. CCTV is employed to monitor and record visual images within our premises.
Data Collected by CCTV
CCTV may capture visual images that include identifiable individuals. The data collected through CCTV may include, but is not limited to:
- Visual images of individuals within our premises.
- Date and time stamps associated with the captured images.
Use of CCTV Data
The data collected through CCTV is used for the following purposes:
- Security: To ensure the safety and security of our premises, assets, and individuals.
- Operational Monitoring: To monitor and optimize the operational aspects of our business.
Data Retention
CCTV data is retained for a limited period, as required for security and operational purposes. The retention period is in accordance with applicable laws and regulations.
Access to CCTV Data
Access to CCTV data is restricted to authorized personnel responsible for security and operational purposes. We take appropriate measures to safeguard the security and confidentiality of CCTV data.
If you are a UK or European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
6. Data Retention
When you place an order, we will maintain your Order Information and/or Loyalty Information for our records unless and until you ask us to delete this information.
7. Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@murraydirect.co.uk or by mail using the details provided below:
Murray Farmcare Ltd, Glasgow Road, Dumfries, DG2 0LL, United Kingdom.